Recently we have been asked more and more about video techniques that are a little different to the norm, so, I thought I would take this opportunity to briefly explain some of them so you can see if they would be helpful in explaining your product or service.
Lets kick of with slow motion – Slow motion is exactly what it says on the tin, video footage that is played back at a speed slower than reality. The great thing with slow motion motion is that it can show you movement and processes that are too fast for the human eye to capture. Check out this example from the brilliant BBC natural history unit.
The technical bit – In order for us to achieve good slow motion results we need to use cameras that can shoot high frame rates, these can be anything from 50fps to 1000fps and beyond. As an example, the majority of our videos are shot and edited at 25 frames per second (fps) so if we shot some footage at 50fps, the slowed down shot would be ½ the speed and if we shot at 1000fps the slowed down footage would be 40x slower.
If you work in construction, demolition, manufacturing or produce fast moving products or products that contain fast moving parts then slow motion could be for you.
Aerial cinematography – Again, this one if fairly self explanatory, footage that is filmed from something airborne, the most common are helicopters and fixed wing aircraft but recently radio controlled drones have been capturing some impressive footage. This technique is great if you want to show a building, some land, a construction site, an open-pit mine or even track something like a train or car. It gives a different perspective to everyday life and it can increase the production values of a video massively. Check out this example of Angel falls, its the BBC again!
This sequence was shot with a very advanced set-up called a Cineflex, a gyroscopically-stabilised housing (the camera is mounted inside this housing) attached to the underside of a helicopter and controlled by joystick from inside the cockpit. In recent years there has been a surge of radio controlled helicopter and quadrocopter used to acquire aerial footage and some of the results are amazing, they are a lot less flexible than full sized helicopters but the price difference soon makes up for this.
Timelapse – This is basically the opposite of slow motion. It enables you to condense days, weeks or even months down to a matter of seconds. It’s fantastic for beautiful landscape sequences and construction projects to name just two. This video shows some of the many timelapse videos we have produced here at Echo.
There are a multitude of different cameras available for this depending on the location and time required. So if you are starting work on a long project timelapse could add an interesting element to your corporate video.
Action cams – These are small, waterproof and very tough cameras that film HD video. They are a great asset to a video production company because they can fit in all sorts of spaces where larger more traditional cameras can’t. They are mainly used in sports such as mountain biking, surfing and motorcross as this example demonstrates, it’s great because it puts you right in the centre of the action.
In the corporate world these cameras would be great for the leisure industry as they help portray how exciting an activity is and they can also be mounted in a factory and used for timelapse and because they are so small and light they can be mounted to lightweight rc quadrocopters to capture aerial footage.
I hope this has been useful and if you want to know more please don’t hesitate to get in touch with Will or Andy on 01273 911345 or drop us an email.