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Whiteboard animation – OLR Retail

A whiteboard animation is an extremely popular type of animated video production. The reason for this surge in popularity is because whiteboard videos work really well to communicate complex ideas in a very clear way. In effect you are sketching out the idea for the audience and using a voice over to explain it as you go along.

The actual animation style of these videos is fairly simple and there but can be used to show off ever more intricate and interesting designs. Some of the best examples of a whiteboard animation start off quite simply before building to reveal an intricate and multi- layered design.

A whiteboard animation can then be enhanced with background music and a voice over that Echo Video can help you script and record.

OLR Retail – Whiteboard animation

OLR were after quite a short and simple animated video to explain the benefits of their new retail software system. The budget restrictions and short turn around time did not allow us to use bespoke designs in the animation instead relying on stock assets and vector files.  However, we were still able to put together an effective video that clearly communicated their message to potential new customers.

Type of video: Whiteboard explainer animation
Brief: To produce a short and engaging animation using royalty free graphics to help explain how OLR’s software can help retail businesses.
Pre-production: Voiceover artist casting | Media assets research
Services: Green screen filming | 2D animation | Voiceover recording | Royalty free music
Approximate Project Time: 2 weeks
Price Band: £2,500+
If you’re interested in seeing how a whiteboard style animated video could be beneficial to you then get in touch with Will or Andy on 01273 911345

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