Top tips for a successful corporate animation
April 27th 2018
Undertaking any sort of corporate video production project can be a stressful affair. There are so many choices as to what sort of video you want to produce. Then there’s the vast array of video production companies out there to decide between. When it comes to animation it can be even more troublesome as animated videos can be tricky to visualise and get a good sense of until a lot of the design work is completed – at which point it might be too late to turn back! So we’ve put together our tops tips for a successful corporate animation to give a little bit of help and hopefully guide you through this process.
Find out your options
2D, 3D, character animation, isometric, kinetic typography, whiteboard explainer, the list goes on. There are so many options when it comes to animated videos that it can be a bit overwhelming. However, you really need to get a good understanding of all of them to work out what’s best suited to your project and your budget. Get your production company to take you through your options, the pros and cons of each one and then decide which on to go for.
Co-operation is the key
At Echo Video we really believe the most successful video projects require teamwork from the get go and that goes double for animation. There are so many factors to consider when producing an animated video that you need to make sure everyone is pulling in the same direction. The production company needs to be open with what it’s doing and keep you up to date whilst the client needs to respond quickly to questions and give clear directions.
Understand what’s achievable for your budget
Animation, whether it’s 2D or 3D, can be an expensive business. Having gone through all of the effort, time and money to get a video produced the last thing you want is for it not to live up to expectations. However, you can still achieve a great looking video without breaking the bank as long as you don’t over reach. With a smaller pot of cash you could produce a great looking, relatively simple kintetic typography or infographic type animation which will be far more effective than a sloppy character animation.
Set realistic deadlines
Animated videos take time to produce, there’s no getting away from that. From script writing to storyboarding, design and finally animation the whole process can take weeks if not months. Therefore you need to give yourself (and the production company) time to get it right. When you
start rushing mistakes can be made and you’ll end up with an inferior product. At the outset of a project set your deadline and also set check points to complete different aspects of the production. That way you will stay on top of the project and not end up in a mad rush at the end. Remember, this video represents your company so you want it to look and sound amazing.
Don’t be afraid to ask
Everyone loves a bit of jargon, a bit of technical chat but if it leaves you feeling confused and unsure what’s going on then it’s likely to lead to problems down the road. Make sure everyone clearly understands what’s going on at every stage of the project and ask for regular updates. You really don’t want to end up in a situation of agreeing to something you didn’t fully understand. That’s bound to lead to a nasty surprise.
Tops tips for a successful corporate animation
And there you have it. 5 tips that will stand you in good stead for your next animated video project. If you have any questions or want to discuss your next company animation then don’t hesitate to drop us a line.