Case Studies

Social media promotional video

Culture Collector

Brief: Production of a cross channel promotional video tailored to fit a range of social media channels and web sites

Services: Concept development | Filming | Video editing | Sound design | Music
Approximate Project Time: 2 weeks
Price Band: £2,000+


With so many small, artisan companies producing bespoke products to be sold through sites like Etsy and notonthehighstreet, it’s sometimes hard to stand out from the crowd. Not only can a promotional video from Echo Video show off your product at it’s very best but can also demonstrate all the hard work that goes into making it. That video can then be edited in a number of different ways to create a digital marketing tool that can be used across the social media platforms to reach thousands of potential customers. Videos for social media will often be viewed without sound so it’s vital that this video content works for people watching on their phones just scrolling quickly through their timeline.

Culture Collector are one small company that make frames to archive those special items in peoples lives that have sentimental value – whether that’s a vinyl record, a book, comic or even a cassette. Echo Video were asked to produce a video for the Culture Collector website and a number of different versions to be used on facebook, instagram and Twitter. Each version of the video needed to portray the same story of how simple it was to have your beloved product framed for display. For this video we wanted to focus on the care and attention that is required to hand make all of these frames. Therefore we shot everything that happens in close up detail. Not only does this make for some great looking shots but it also gives viewers a sneak peek at how their product is made.

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