Let’s meet: The Kitchen Store
Brief: A company that values its ethos – a video to bring that to life
The Kitchen Store is an independent, award-winning kitchen design company. They value their clients, working closely with them to create bespoke solutions and beautiful kitchens. With a focus on quality design, award-winning kitchen fitters, and strong client relationships, we worked with them to capture their company’s ethos.
What they needed
A promotional video to highlight every aspect of their work, from concept to completion. Showcasing design to installation, client relationships and residential contract work, we needed to create a video that positioned The Kitchen Store as the only choice for your next kitchen, focusing on the company’s USPs and its mission.
How we approached this project
With so much to capture, we knew this project was best filmed over consecutive months to ensure that we could film projects at key milestones to really show how The Kitchen Store works from concept to completion. With beautiful kitchens, high-end appliances and design-led showrooms, it was a joy to film customers in the showrooms, designers working on projects and kitchen-fitters applying the finishing touches.
The Kitchen Store works with their clients in the same way that we do – with a focus on understanding the clients’ needs in order to create bespoke solutions. With such an invested Founder and MD, we knew that an interview with Alan would be key to bringing the company’s ethos and values to life. Choosing an interview rather than a voiceover gave the video a personal touch, re-enforcing our key messages.
Working with The Kitchen Store from concept to completion we worked with them to map out the video to ensure the final cut would reflect the variety and quality of work. Using our experience in the construction sector we knew how to play to the sector’s strengths and create a visually stunning and engaging promotional video.
Using drone filming to capture sweeping shots of the South Coast where the company is based, and to film kitchen deliveries via crane, gave us height, depth and awe-inspiring shots to engage potential customers. Cutting this together with Alan’s personable interview and close-ups of design-led interiors ensured we created a brilliant video that exceeded our client’s expectations.