Centor Insurance & Risk Management
Brief: Production of a short video animation for insurance and risk management company Centor.
Services: Concept Development | Storyboards | Script | Animation | Voice over | Music | Sound Effects
Approximate Project Time: 8 weeks
Price Band: £6,500+
Centor approached Echo Video regarding our video animation service after seeing one of our previous videos that we had produced for fellow insurance brokers Sutton Winson. They were looking for a bespoke animation that would get across their services and work ethos without creating a long and boring video. We worked to develop a concept with them, coming up with the idea of telling the story of a business owner and how Centor can work with them to manage some of their worries. We felt that this then focused the video on Centor’s clients and the service they would receive as opposed to simply listing off a number of services, clients and awards that Centor have won. This direction fitted really well into Centor’s own branding and marketing
Once we had decided on a concept, Centor worked on a script whilst we starting designing storyboards and assets with Huskii Studio. Once these designs had been signed off we got to work animating the video. We also went through quite a length casting process looking for the right voice for the video. We asked a number of artists to send in samples before settling on one that Centor felt fitted the tone and their brand. The animation process can be quite length so we kept Centor updated regularly with looks at our work-in-progress which also allowed them time to send over feedback at different stages of the production.
To find out more about what goes into producing a video animation, have a look at our step-by-step guide or check out few of our top tips for creating a successful animation.